Youtube Video SEO: Tips To Optimize Video For YouTube Search 2022
Everyone understands that people would rather watch a video than read a lengthy blog post. 59% of executives prefer to watch a video rather than read text. That is a large number of people. As a result, YouTube video SEO can provide numerous benefits, including increased watch time, brand awareness, and sales and leads.
Search engines such as YouTube and Google use the same fundamentals for website and video ranking. The goal is to provide the best possible experience for the user, and YouTube video search results have now been combined with Google search results to simplify how people search.
This blog will show you how to use simple SEO tips to drive traffic to your YouTube videos.
How to rank Youtube video
To rank your videos on YouTube, you must first understand the algorithm and the ranking factors.
Consider how you can incorporate terms and phrases used by your target audience when attempting YouTube SEO.
It would help if you also considered YouTube analytics and engagement. When ranking videos, YouTube considers a metric known as "watch time" — how long viewers stay on your video. A long watch indicates that you're providing valuable content; a short look suggests that your content is unlikely to rank.
If you want to rank your videos, try to make content that is optimized for longer watch times.
Tips for Youtube video SEO
1. Rename your video file with a specific keyword.
You'll use an SEO tool to identify keywords for your video, just as you would when optimizing written content. When you've decided on a keyword, you should put it first in your video file — before you even upload it to YouTube.
YouTube cannot "watch" your video to determine its relevance to your target keyword. As you'll see in the following tips, there are only so many places you can safely insert this keyword on your video's viewing page once it's published. When you upload a video to YouTube, YouTube can read the file name and all the code that comes with it.
2. In the video title, naturally, incorporate your keyword.
The title often determines whether or not a viewer will click to watch your video, so it should be compelling as well as clear and concise. Although your keyword is essential in your video title, it also helps if the title is closely related to what the viewer is looking for.
Keep your title short and limited to 60 characters to avoid being cut off in search results pages.
3. Improve your video description.
If you choose to write a long description, keep in mind that YouTube only displays the first two or three lines of text, which amounts to about 100 characters. After that point, viewers must click "show more" to see the full description. You should front-load the report with the essential information, like CTAs or crucial links.
As for optimizing the video itself, it doesn't hurt to add a video transcript, especially for those who have to watch it without volume.
An optimized description increases your chances of appearing in the suggested videos sidebar, which is a significant source of views for most channels.
4. To tag your video, use popular keywords related to your topic.
Tags can help viewers understand what your video is about, according to YouTube. However, you are not only informing your viewers, but also YouTube.
This allows YouTube to determine how to associate your video with similar videos, potentially broadening your content's reach.
5. Sort your video into categories.
Once a video has been uploaded, it can be classified under "Advanced settings." Choosing a category is another way to group your video with similar content on YouTube. It ends up in various playlists and reaches a larger number of viewers who identify with your target audience.
Indeed, it is critical to go through a thorough process to determine which category each video belongs in. Respond to questions such as:
- Who are the category's most successful creators? What are they famous for, and where do they excel?
- Are there any similarities in the audiences of similar channels within a given category?
- Do the videos in a similar category share characteristics such as production value, length, or format?
6. Upload a custom thumbnail image for the result link of your video.
Viewers who scroll through a list of video results will see your video thumbnail as the main image. That thumbnail, along with the video's title, sends a signal to the viewer about the video's content, so it can influence the number of clicks and views your video receives.
While you can always use one of YouTube's auto-generated thumbnails, you should upload your own. YouTube recommends using images with a resolution of 1280x720 pixels (16:9 ratio) and a file size of 2MB or less. jpg, gif, bmp, or png images
7. Use an SRT file to add subtitles and captions.
Subtitles and closed captions can help optimize YouTube searches by emphasizing keywords.
You must upload a supported text transcript or timed subtitles file to add subtitles or closed captions to your video. You can also directly enter transcript text for a video so that it auto-syncs with the video for the former.
Subtitles are added similarly; however, you can limit the amount of text displayed. To access either, go to your video manager and select "Videos" under "Video Manager." Find the video to which you want to add closed captioning or subtitles and click the drop-down arrow next to the edit button. Then select "Subtitles/CC." You can then choose whether to add subtitles or closed captioning.
8. Add Cards and End Screens to your YouTube channel to increase its viewership.
Have you ever seen a small white, circular icon with an "i" in the center in the corner of a video or a translucent text bar asking you to subscribe? Cards are preformatted notifications that appear on desktop and mobile devices that you can set up to boost your brand and other videos on your channel, according to YouTube.
End screens display similar information to cards, but as you might expect, they only appear once the video has finished and are more visually detailed.
It's important to note that YouTube is constantly testing end screens to improve the viewer experience, so "your designated end screen may not appear" at times. When deciding whether to use cards or end screens, keep these factors in mind.
These factors may appear complicated and time-consuming, but remember that the amount of time people spend watching YouTube on television has more than doubled year over year. There is an audience to be discovered there, and optimizing for YouTube increases your chances of being found.
9. Increase your reach by including hashtags.
Hashtags are a recent addition to the YouTube user interface, allowing you to add related terms to your content the same way you would on LinkedIn or Instagram. Hashtags appear directly above your video title for easy clicking and discovery.
We also recommend using hashtags in your YouTube description, but only a few; the YouTube algorithm is constantly looking for spam. Over-hashtagging may result in you being flagged inadvertently. Instead of using every hashtag you can think of, pick two or three that you believe best describe your video.
10. Make a playlist based on the general topic of your video.
As you add videos to your content library, organize them into keyword-optimized playlists. This tells YouTube what your videos are about and keeps viewers clicking from video to video, increasing your view count and, as a result, your rankings.
11. Leave a pinned comment on your video if desired.
Leaving a comment on your video may appear excessive, but it is a wise strategy. More comments not only improve your video's rankability but can also generate high levels of audience engagement if you play your cards right. A pinned comment may generate hundreds of responses.
Ensure to leave an engaging comment that contributes to the conversation or adds value to readers.
With the necessary YouTube video SEO information compiled by EverRanks in the preceding article, you will have helpful knowledge to optimize your videos in the best way to reach users and increase your operational efficiency quickly.
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